-999💀Aura:

How are we meant to make people feel something… if we don’t? That question was the spark behind BVRNOUT. And I hear it more and more: creatives are becoming numb.

I heard a creative leader recently say: “Our job is just to polish turds!”

To me, it didn’t sound funny. It sounded like someone who’d burned out, and quietly given up.

And I get it... I think it's because so many of us in the creative industries are expected to produce magic on demand — even when we’re empty, exhausted, or quietly falling apart.

And the sad truth is:

66% of artists have experienced burnout
70% of professionals felt it in the past year
52% of content creators are burning out right now

It’s not just a you-or-me problem. It’s a system problem — and one that will keep growing as long as the algorithm (and all of us) keep demanding more and more content.

So we started BVRNOUT to rethink the way we recover, reconnect, and create. Not with more productivity hacks, but with space, soul, and understanding.

BVRNOUT™ The Restival is part festival, part creative therapy, and part experiment in what happens when we actually take care of the people who make the magic.

And if you’ve ever felt the cost of creativity, we’d love to connect.

So please follow the journey and let’s build something better, together.

Armi xoxo
Founder, BVRNOUT™